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Sanem, a young girl with aspirations of becoming a writer, is forced by her parents to choose between an arranged marriage and finding a proper job. Rushing into a new job at an advertising company, she soon falls for her boss, Can.
Ferit Aslan is a very successful businessman, and is extremely organized. He wants the same manner of organization in both his private and professional life. Nazli who is studying gastronomy needs to find a job immediately as she is responsible for covering the expenses of the home she shares with her friend and sister. She is a stubborn and adamant personality, so she has a tough time keeping a job. Both completely opposites, meet each other in this series.