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Cazibe, an Azerbaijani immigrant, marries Kemal to become a Turkish citizen. Ms. Gül who deals with illegal marriages arranges this marriage which will last for 3 years according to the agreement. Kemal receives 10,000 Turkish liras from Cazibe. But Kemal has a girlfriend, Simge, who is the daughter of Kemal's boss. Kemal's boss does not know that Kemal and his daughter are in a relationship. Simge thinks that Cazibe is Kemal's maid. However, Ejder is the foreign marriage detective and he is trying to find proof that Cazibe only married Kemal to become a Turkish Citizen. The word "Yahşi" comes from Azerbaijani and means "beautiful, nice, attractive". "Cazibe" means seduction.
Perihan, her daughter Berna, and their family live together comfortably. Ferda, Perihan's famous daughter, runs a beloved hair salon. Ferda blames her troubles on her mother's abandonment. Berna is married with three children. Ferda has an affair with Berna's husband, causing a tragic event. Duru, Perihan's granddaughter studying in the US, arrives for the funeral. Ferda surprises the family by calling Perihan "mother," revealing a secret. This leads to a war between mother and daughter, affecting their neighbors Ipek and Aras.
Three things in life can not be hidden "love, smoke and lack of money". The social society and the events behind the business world are told.