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A social media personality travels with his friends to Moscow to capture new content for his successful vlog. Always pushing the limits and catering to a growing audience, they enter a cold world of mystery, excess, and danger. When the lines between real life and social media are blurred, the group must fight to escape, and survive.
As the streets of Los Angeles overflow with camera-wielding gawkers seeking to capture images of a bizarre police pursuit, the same people who sought to exploit the suffering of others for amusement on the Internet become the stars of a gruesome viral video from which no one gets out alive.