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It all started with a missile… The dramatic series follows the life of Junior High students who take part in “young initiators” project at school, in which they must come up with an interesting, innovative and practical invention. They must also play according to the adults world- plan the invention, recruit the funding for its development’ market and sell it. The winner team will take part in the world wide competition to be held in the Netherlands.
Asfur is an Israeli television series, which is broadcast on the channel HOT3. Its title, which literally means "bird" in Arabic, is the main protagonist's "good luck bird" – his late grandfather believed that its arrival symbolized a positive turn of events. Hot had already started working on two additional seasons even before the television pilot was aired. Season two began airing on October 17, 2011. Savyon and Amir sold the format to John Wells in October 2011. The adaptation, named "Hard Up", will air on FOX.