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Taking place mainly in Bogotá, Colombia, Betty La Fea is essentially a Cinderella comedy about the rise of poor, ugly 'Betty' Pinzón and the fall of rich, handsome Armando Mendoza. Armando is a very incompetent playboy with a scheme to turn a huge profit as the new President of Eco Moda, a famous clothing manufacturing company, but his scheme is doomed because of his faulty mathematics. Because Betty, his secretary (and economics wizard), is in love with him, she helps Armando deceive the Board of Directors as he loses money and brings the company to ruin. Betty, la Fea is arguably the most successful telenovela of all time and one of the most popular television shows in the world. It is the first telenovela to have been remade worldwide and has been regarded as bringing the telenovela to new levels of success.
While an empowered and wiser Betty works hard on rebuilding her relationship with her teenage daughter Mila, her relationship with Armando begins to deteriorate, making her question if she made the right decision 20 years ago.
Chepe Fortuna and Niña Cabrales are from different social classes. Chepe is a poor fisherman and Niña is from a wealthy family. He wants to become mayor to stop her wealthy family from building a port to industrialize the town. Niña is an ecologist and dissident from her family. She wants to help the community. Their love is brought together by dreams and the past, though they do not know it.
Rafael Méndez is an ethical and noble man who dedicates his life to selling household items and is dating his neighbor Vicky Pardo. Alejandra Maldonado is a successful businesswoman and manager of the Ramenautos car dealership, she is engaged to Luciano Valenzuela. Rafael and Alejandra suffer a car accident that will trigger a series of events that will bring them closer. Rafael must pay off the debt he has left Alejandra with after the accident and this closeness will lead them to fall in love despite their social differences. However, circumstances and their respective families and partners will do everything possible to prevent their love from happening.
