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While visiting a Christmas market in her Norwegian town, eight year old Mariann spots a talking teddy bear at a carnival game booth. However, when someone else wins it, she embarks on a quest to find the adorable bear that captured her heart.
The spark in Lene’s marriage is long gone and when she suddenly loses her job at a prestigious advertisement agency, she feels lost and humiliated, wondering what to do next. One drunken night, she posts a scantily clad picture of herself wearing a traditional folk costume – mostly as a joke – on the website InsideFans. Lene soon realizes there is a niche audience out there who are thirsty for more and willing to pay for it.
