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Alma’s family has been producing quality olive oil in the Baix Maestrat area of Spain’s Castellón for generations. Yet changing pressures in the industry have made their traditional practices economically untenable, and the family is now in the mass-production poultry business. Alma’s grandfather has not spoken in years. Sadness envelopes him, and he no longer wants to eat. His sons—Alma’s father and uncle—are impatient with him, but Alma understands her grandfather. She realizes he has been grieving for a thousand-year-old olive tree that the family has uprooted and sold to pay some debts. (A sadly common reality in Castellón at present.) Unable to bear the idea that her grandfather could die without seeing this terrible wrong corrected, Alma undertakes a quixotic mission to locate the tree and return it to the family orchard, so that her grandfather may have peace in his final days.
Rosa is about to turn 45 and realises that she's always lived her life to serve everyone else. So she decides to leave it all behind, take charge of her life and fulfil her dream of starting her own business.
Set in early 18th-century Madrid, the plot follows the love story between an agoraphobic cook and a widowed nobleman.
It is the year 1967. After five happy years of marriage in New York with Alberto and their young son, Anna Ribera returns to Spain to take her project Velvet to the next level. She and Alberto had been managing all things Velvet from across the ocean and, together with their best friends and partners, had made a name for Velvet as the number one address in the world of fashion and innovation. Now they decide to take the next step and turn their reputation into a franchise, first at home, then abroad. The first step is opening shop in the other great Spanish city, Barcelona, on its world famous promenade, the Passeig de Gracia. There, the second Velvet Fashion Store is about to open its gates, managed by Ana's good friend Clara who had made it up the career ladder from seamstress to directorial assistant in the Madrid Velvet years.
