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The Philco Television Playhouse is an American anthology series that was broadcast live on NBC from 1948 to 1955. Produced by Fred Coe, the series was sponsored by Philco. It was one of the most respected dramatic shows of the Golden Age of Television, winning a 1954 Peabody Award and receiving eight Emmy nominations between 1951 and 1956.
Alcoa Theatre is a half-hour American anthology series telecast on NBC at 9:30 pm on alternate Monday nights from October 7, 1957 to September 16, 1960. The program also aired under the title Turn of Fate, with the stories depicting the difficulties faced by individuals who are suddenly thrust into unexpected and perilous dangers. Alcoa Theatre was syndicated together with Goodyear Theatre as Award Theatre. In 1955, The Alcoa Hour premiered in a one-hour format aired on Sunday nights, but it was reduced to 30 minutes, retitled Alcoa Theatre, and moved to Monday evening in 1957. The show employed an alternating rotating company of actors: David Niven, Robert Ryan, Jane Powell, Jack Lemmon and Charles Boyer. Each appeared in dramatic and light comedic roles through the first season.
The Goodyear Television Playhouse is an American anthology series that was telecast live on NBC from 1951 to 1957 during the "Golden Age of Television". Sponsored by Goodyear, Goodyear alternated sponsorship with Philco, and the Philco Television Playhouse was seen on alternate weeks. In 1955, the title was shortened to The Goodyear Playhouse and it aired on alternate weeks with The Alcoa Hour. The three series were essentially the same, with the only real difference being the name of the sponsor. Producer Fred Coe nurtured and encouraged a group of young, mostly unknown writers that included Robert Alan Aurthur, George Baxt, Paddy Chayefsky, Horton Foote, Howard Richardson, Tad Mosel and Gore Vidal. Notable productions included Chayefsky's Marty starring Rod Steiger, Chayefsky's The Bachelor Party, Vidal's Visit to a Small Planet, Richardson's Ark of Safety and Foote's The Trip to Bountiful. From 1957 to 1960, it became a taped, half-hour series titled Goodyear Theater, seen on Mondays at 9:30pm.
