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Lorelei Lee is a beautiful showgirl engaged to be married to the wealthy Gus Esmond, much to the disapproval of Gus' rich father, Esmond Sr., who thinks that Lorelei is just after his money. When Lorelei goes on a cruise accompanied only by her best friend, Dorothy Shaw, Esmond Sr. hires Ernie Malone, a private detective, to follow her and report any questionable behavior that would disqualify her from the marriage.
An out-of-work method actor is hired by a male model, an ecdysiast, and a car salesman who live together to save money. They want the actor to listen to their problems and go see a psychiatrist, so they can get counseling for cheap. The psychiatrist is intrigued by the split personalities indicated by the three separate sets of problems presented by the actor, and soon producers are climbing out of the woodwork trying to buy the rights to the film, while the actor is having trouble keeping his act together.