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Maria Eduarda "Duda" Pinheiro is a successful top model. After being hired to model Covery brand clothes, she meets the Kundera brothers, Alex and Gaspar, owners of the company. Gaspar, a former beatnik, is over 40 but still practices surfing, lives in a beach-side house and raises five children: Elvis (named after Elvis Presley), Ringo (Starr), Jane (Fonda), Olívia (Newton-John) and (John) Lennon, all from different mothers who left them with him. Anastácia "Naná" Passos, Duda's friend and mentor, loves him platonically, and rivalizes with Mariza Borges over him. Alex by contrast is a yuppie. He and their mother Morgana have a love-hate relationship and rivalry with his brother over Morgana's attention and the company. Alex begins to love Duda, however she falls in love with Lucas, a graffiti artist who is on the run from the São Paulo police due to his involvement in a crime there. He is also searching for his real father, and thinks it's either Alex or Gaspar.
Helena is a sweet, honest, sensitive and a warrior woman who faces the premature pregnancy of her daughter Joyce, who in turn is abandoned by her boyfriend, the irresponsible Caio. The biggest problem is the girl's father, Assunção, Helena's ex-husband, who does not accept the situation. Lonely and alone, Helena awakens a passion for the endocrinologist Carlos Alberto, and has her feelings matched. But Carlos is committed to the possessive Paula. The girl's parents, Zuleika and Rômulo, anxiously await their daughter's wedding with Carlos, who will save the family from financial decay. But Carlos is the type of man that women don't really forget. Even married to Paula and in love with Helena, he is still harassed by ex-wife Sheyla, who is not satisfied with having lost him and dreams of a rapprochement.
