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Set against the backdrop of massive economic growth in the 1990s, the story follows A Bao, a self-made millionaire and his journey from being a young opportunist with a troubled past to accumulating dazzling wealth in the city of Shanghai. It also follows his entanglement with four women who represent the pursuits of his life: adventure, honour, love and innocence.
In a world where select mortals can ascend to godhood and achieve immortality, the disgraced Crown Prince of a centuries-old fallen kingdom ascends to Heaven for the third time after two consecutive demotions, to the dismay of other Heaven Officials. With almost 800 years since his last ascension and all his worshippers long perished, he decides to exorcise ghosts in the mortal world to help him sustain his divinity. An unanticipated encounter with the enigmatic Ghost King whose disdain for the Gods shakes the Heavens finds him solace after prolonged habituated loneliness.